Michael Robert Mierendorf

Passionate about sustainability and using communication and technology to deliver a clear, concise, and effective message.

Skills

  • Adobe Creative Suite: Illustrator, InDesign, Lightroom, Photoshop, Premiere

  • Content Marketing Systems: WordPress, Shopify, Adobe Experience Manager

  • Copywriting & Editing: AP Style, Plain Language, MLA & Chicago

  • Email Marketing: MailChimp, Constant Contact, HubSpot, Drip

  • CRM Systems Administration, Implementation, Management: Salesforce, HubSpot

  • Photography & Videography

  • Project Management

  • Social Media Management

  • Web Design: WordPress, Squarespace, Wix, Shopify

Experience

Michael RM Consulting | CEO & Founder | April 2010 - Present

  • Specialize in copywriting, copyediting, marketing, front-end web design, photography, and brand and communications strategy

  • Select clients include Origami Risk, City and County of Denver Auditor’s Office, Choosing Eco, Prudent Accountants, YMCA of America, BluGirl Soapworks, Six Minute Mile, and others.

  • Client highlights:

    • Weekly email newsletter copywriting (>400,000 words written for the newsletters)

    • Implemented CRM switch from Salesforce to HubSpot for 400,000 contact records

    • Assisted with transition from WordPress to OpenCities web platform, including transferring >2000 digital documents, and new site page builds

    • Built and designed ecomm website on Shopify platform, including all visual elements which correlated into over $8k in sales (average sale $49/ order) in first 3 months for a Minneapolis

      small business

    • Technical support for connecting client web apps for data transferring and customer data processing

    • Professional side projects include writing blog posts, articles and newsletters on small business entrepreneurship; sustainability and low-waste, and pop culture criticism

MovieWeb.com| Contributing Feature and List Writer | June  2022 - Present

City and County of Denver - Auditor’s Office | June 2017 - April 2019

Appointed - Director of Community Outreach | Oct. 2017 – April 2019
 

Communications & Data Specialist | June 2017 - Oct. 2017

Leadership role as member of Executive Team to an office of over 60 employees

  • Planned, organized and attended over 50 community meetings and events annually with the Auditor

  • Redeveloped digital communications plan and strategy with Director of Communications

  • Major initiatives included new website design and build, CRM switch and implementation to Salesforce, new print products to expand awareness of office work and functions

  • Branding alignment and restructuring for consistency

Columbia College Chicago - Undergraduate and Graduate Admissions | June 2010 - April 2016

 

CRM Systems Manager | Remote - Denver: Feb. 2014 - Apr. 2016

 

Database Communications Specialist | Chicago & Denver: June 2010 – Feb. 2014

  • Salesforce Administrator and trainer for 70 end users

  • Advanced reporting/ dashboard development for print and email communications, internal educational research for database of 650,000+ contacts

  • Project manager of CRM systems implementation to Salesforce (2014)

The Onion (April 2006 - April 2010)

National Sales Planner (Chicago: April 2009 – April 2010)
 

Events & Promotions Manager (Milwaukee: May 2007 – April 2009)

Promotions Intern (Milwaukee: April 2006 – May 2007)

  • Created and designed sales decks for National Sales Team

  • Researcher for analytics and metrics used for national sales

  • Worked with accounts like Coca-Cola, HBO, and movie studios for ensuring success of digital buys totaling over $3M

  • Managed street team of 10-15 volunteers and interns

  • Planned and hosted partnership events with venues and advertising partners

  • Helped create successful co-branded marketing campaigns for media and business partners

    like the Milwaukee Beer Appreciation Society

Education

  • Harvard Business School Online | Sept. 2021 - Present

    • Sustainable Business Strategy (Certificate of Completion)

    • Disruptive Strategy (Certificate of Completion)

  • University of WI - Milwaukee | Sept. 2002 – June 2006

    • B.A. – Print Journalism

    • Minor – Modern History

    • National Honors Society

Volunteer

  • Lake Harriet Community Schools PTA | 2021 - Present

    • Communications Chair

  • Fuller Soccer | 2021 - Present  & Minneapolis United | 2022 - Present Soccer

    • Coach

  • West Highlands Neighborhood Association Denver | 2013 - 2021

    • Web Design & Technical Support

  • AMA Colorado | 2018

    • Board of Directors

  • IABC Colorado | 2018

    • Board of Directors

  • Historic Elitch Theatre | 2013 - 2016

    • Marketing Team