Michael Robert Mierendorf

• Specialize in copywriting, copyediting, marketing, front-end web design, photography, and brand and communications strategy

• Select clients include Origami Risk, City and County of Denver Auditor’s Office, Choosing Eco, Prudent Accountants, YMCA of America, BluGirl Soapworks, Six Minute Mile, and others.

• Client highlights:

  • Weekly email newsletter copywriting (>400,000 words written for the newsletters)

  • Implemented CRM switch from Salesforce to HubSpot for 400,000 contact records

  • Assisted with transition from WordPress to OpenCities web platform, including transferring >2000 digital documents, and new site page builds

  • Built and designed ecomm website on Shopify platform, including all visual elements which correlated into over $8k in sales (average sale $49/ order) in first 3 months for a Minneapolis

    small business

  • Technical support for connecting client web apps for data transferring and customer data processing

  • Professional side projects include writing blog posts, articles and newsletters on small business entrepreneurship; sustainability and low-waste, and pop culture criticism

• Pitch, research, write, and edit short and long-form feature and list articles about movies, TV shows, and sometimes comics and books.

• Selected Articles:

  • The Most Incredible James Caan Performances, Ranked

  • The MCU's Major Villains, Ranked by Level of Villainy

  • Stranger Things: Why the Series Needs to Kill a Main Character in the Season Four Finale

Leadership role as member of Executive Team to an office of over 60 employees

• Planned, organized and attended over 50 community meetings and events annually with the Auditor

• Redeveloped digital communications plan and strategy with Director of Communications

• Major initiatives included new website design and build, CRM switch and implementation to Salesforce, new print products to expand awareness of office work and functions

• Branding alignment and restructuring for consistency

• Salesforce Administrator and trainer for 70 end users

• Advanced reporting/ dashboard development for print and email communications, internal educational research for database of 650,000+ contacts

• Project manager of CRM systems implementation to Salesforce (2014)

• Created and designed sales decks for National Sales Team

• Researcher for analytics and metrics used for national sales

• Worked with accounts like Coca-Cola, HBO, and movie studios for ensuring success of digital buys totaling over $3M

​

• Managed street team of 10-15 volunteers and interns

• Planned and hosted partnership events with venues and advertising partners

• Helped create successful co-branded marketing campaigns for media and business partners

  like the Milwaukee Beer Appreciation Society